FRACTIONAL TRANSFORMATION LEADERSHIP

Helping organizations deliver complex technology transformations

I bridge the gap between business strategy and execution, leading technology initiatives from planning through adoption so they deliver real business outcomes.

Let’s Talk
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My Approach

Successful technology implementations don’t fail because of technology.

They fail because teams lose alignment, business decisions aren’t made in time, risks go unmanaged, and communication breaks down between executives, stakeholders, and cross-functional teams.

My role is to bridge those gaps.

I work at the intersection of business and technology, helping organizations make informed decisions, establish strong project governance, and identify delivery risks before they become a problem.

Technology changes.Good delivery doesn’t.

How I Help Technology
Transformations Succeed

01

Define the right strategy

Helping organizations define the business outcomes before implementation begins.

  • Business problem identification
  • Solution positioning
  • Executive alignment
  • Scope definition

02

Build a plan that works

Building a governance and delivery structure that keeps complex programs on track.

  • Project governance
  • Program roadmaps & project schedules
  • Risk management
  • Stakeholder communications
  • Vendor coordination

03

Lead through implementation

Leading cross-functional delivery while translating between business and technical teams.

  • Program oversight
  • Business analysis
  • Requirements development
  • Data architecture governance
  • Testing & UAT management

04

Drive adoption & real results

Helping organizations transition from implementation to operational success.

  • Deployment planning
  • Change management
  • Adoption guidance
  • Optimization & continuous improvement

Successful Launch and Adoption

When Clients
Bring Me In

Experience, perspective, and practical solutions—where your program needs them most.

Complex Programs

I bring structure to the complexity.

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I break complex initiatives into manageable decisions, dependencies, and workstreams—creating clear ownership, priorities, and a realistic path from where the program is today to successful delivery.

Stakeholder Alignment

I get everyone solving the same problem.

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I translate across executive, business, and technical stakeholders to surface disagreements, clarify decisions, and create shared understanding of what we’re delivering, why it matters, and what it will take to get there.

Cross Functional Projects

I connect the work across teams.

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I create the structure that keeps business, technology, vendors, and other stakeholders working toward the same outcome—clarifying dependencies, decisions, ownership, and what each team needs from the others.

Delivery Risk

I look forward and around corners.

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I actively identify technical, business, organizational, and delivery risks before they become problems, then drive the decisions and mitigation needed to keep the program moving.

Success Stories

Explore all stories

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Healthcare · MarTech Implementation

Enterprise Marketing Transformation

Led implementation of Salesforce Marketing Cloud Advanced/Next in a healthcare environment despite platform immaturity, organizational restructuring, and significant delivery risk.

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Retail · Multi-cloud Implementation

Commerce & CRM Modernization

Complex $5M Salesforce multi-cloud program for a golf retailer with implementations spanning CRM, commerce, ERP, payments, and tax systems.

Read the Story
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Healthcare · Predictive Modeling

Claims-Based Predictive Marketing

Designed and launched a net-new healthcare marketing program using predictive claims data to drive measurable engagement and surgery conversion.

Read the Story
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Sports · Global Marketing

Global Program Orchestration

Implemented Salesforce Marketing Cloud Engagement while launching a multilingual communications strategy supporting Gatorade’s 17-country youth soccer tournament.

Read the Story

“Becky has been a great partner, helping us think through problems and providing clear strategy so we can support Marketing without ambiguity. She has to work with multiple teams which have some friction, yet always shows up as her best self.”

Director, Software Engineering

“Becky is incredibly collaborative, responsive, and easy to work with. Her bright attitude and cheerfulness, even during the “dark weeks”, is contagious. She brings positivity exactly when the team needs it.”

VP, Member Marketing

“Becky is a great collaborator. She is seen as a SME and strong technical partner. She can talk in extreme detail and come up to 100k feet to remind the team of the bigger picture which helps us move fast.”

Chief Marketing Officer

“I trust Becky as a leader and learn a lot from collaborating with her. She has an innate ability to navigate the organization cross-functionally, effortlessly bringing teams together to get things done efficiently.”

Sr. Director, Demand Generation

“Becky clearly communicates overall vision, laying out the relevant milestones, building out cross functional team to accomplish the task, following at appropriate intervals to ensure progress, and calling people/teams to task when things may impact delivery.”

Head of Data

Becky Blair smiling outdoors

About Becky

I’ve spent more than 20 years working at the intersection of business and technology, with the last 10+ focused heavily on complex technology implementations in the Marketing space.

I started on the client side, leading both IT and Marketing, which shaped how I approach technology projects today. I understand what it’s like to be the business owner who needs the technology to actually work, not just the person responsible for getting it implemented. I later moved into consulting, where I’ve led implementations across industries including healthcare, retail, consumer products, and sports.

I’m at my best on complex projects where there are a lot of moving pieces and no obvious playbook. I can speak with an executive about business risk, work with a business team to turn an idea into clear business requirements, and then sit down with architects and engineers to work through how it gets built. That ability to move between the business and technical sides of a project is a big part of why I’ve been successful.

I’m also relentless about managing risk. The most critical responsibility of a program leader is seeing problems early enough to do something about them. That means building business acumen, understanding the technology, asking a lot of questions, and being willing to raise a risk before it becomes an issue affecting the project.

I’m Salesforce certified in Marketing Cloud Engagement, Data 360, and Marketing Cloud Next, with additional certification in Iterable. More importantly, I’ve spent years putting those technologies to work in real organizations, with real constraints, deadlines, budgets, and people.

I work remotely from Oregon across all US timezones on a fractional or project basis.

CERTIFICATIONS

  • Salesforce Marketing Cloud Next Consultant
  • Salesforce Data 360 Consultant
  • Salesforce Marketing Cloud Engagement Specialist
  • Iterable Foundations